Season 1 Episode 12: Roberta Frey

Season 1 Episode 12: Roberta Frey

Posted on 10/29/2018

No matter how passionate you are about your business, sometimes life gets in the way. Watch how we reboot Roberta's brand and business.

We have all been there when life gets in the way of what we want to do with our businesses and we are forced to decide when life wins and when the brand does.

Roberta just wants to do her thing. She wants to create beautiful custom wedding gowns for that nontraditional bride whose design style isn’t the Cinderella wedding norm, or whose body isn’t the average shape or who wants to show off her beautiful tattoos as the works of art she sees them as.

The real disconnect for Roberta was how to visually capture the beauty of her work.